Alphabetical Listing

Victoria Sneed, Executive Vice President, KRC Research

Victoria specializes in qualitative and quantitative research for message development, social marketing campaigns, branding and reputation, and issues management. She offers strategic counsel on creating and fostering relationships with key stakeholders, employees, customers, suppliers, donors and members, and consumers.

At KRC, Victoria has directed large-scale research for a wide range of corporations and trade associations, including Best Buy, Reliant Pharmaceuticals, MasterCard, Microsoft, Bank of America, Essilor, Ingenix, the U.S. Chamber of Commerce, the American College of Surgeons, the Society of Actuaries, State Farm, the Alliance for American Advertising, Providence Health & Services, Omni Hotels, Northrop Grumman and Pfizer.

In addition, with particular expertise in public education and communication campaigns, Victoria has led research programs for a wide range of international and domestic nonprofit organizations and government agencies. Her clients have included Centers for Medicare & Medicaid Services, the American Library Association, ONE, the Grameen Foundation, the MAC AIDS Fund, the Kellogg Foundation, the Arcus Foundation, The MasterCard Foundation, National Public Radio, Meals on Wheel Association of America, Lincoln Cottage, the Newseum, the Dallas Zoo, the Juvenile Diabetes Research Foundation, the American Council on Education, the GED® Testing Service, the National League of Cities, the Hazelden Foundation, Harvard Business School, Rice University and the American Association of Poison Control Centers. 

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