Powell Tate


Based in Washington, D.C., our staff has worked at the highest levels of government and politics, from the White House to Capitol Hill, political campaigns, advocacy organizations, corporations, media, law firms, state houses and regulatory agencies. We bring not only broad experience, but political diversity to our work.

Powell Tate


Based in Washington, D.C., our staff has worked at the highest levels of government and politics, from the White House to Capitol Hill, political campaigns, advocacy organizations, corporations, media, law firms, state houses and regulatory agencies. We bring not only broad experience, but political diversity to our work.

Mission


We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies.

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive.

Our creative campaigns amplify messages and accelerate change across platforms — driving results where earned media, digital and social media converge.

History


Powell Tate was the brainchild of two former White House press secretaries — Jody Powell and Sheila Tate — who believed in the power of collaboration to build successful communications campaigns.

Our legacy as a public affairs powerhouse lives on. Today, we are a specialty public affairs unit of Weber Shandwick, a leading global communications and engagement agency. In powering public affairs solutions for clients, we have access to the reach and resources of a network recognized as PRWeek Global Agency of the Year, PRWeek PR Agency of the Year and the only public relations firm named to Advertising Age’s “A-List.”

Issues


We have extensive defense-industry experience and a strong understanding of the influences and interactions that shape decisions on defense programs and funding. Our strong presence and relationships in Washington, D.C. and around the globe help our clients effectively and successfully engage in the complex, fast-paced and evolving area of defense contract campaigns. Follow us at @WSGlobalDef.
We understand how fast-paced public policy challenges can quickly affect corporate and industry reputation. Over the last few decades, we’ve designed and executed communications programs that have impacted the industry’s top legislative and regulatory battles — from credit reporting to auto financing.
Our Global Energy Practice offers strategic communications programs and critical insights to help organizations navigate today’s ever-evolving energy landscape, at international and local levels. From utilities and traditional fuels to renewable energy, emerging technologies to environmental sustainability, our expertise spans issues, creating a market advantage for clients that drive a more sustainable energy future.
Our healthcare work spans the spectrum – from cutting-edge biomedical research to the patient’s bedside. We’ve designed successful patient advocacy and public health campaigns, crafted public affairs programs about healthcare policy issues and launched provider education programs. Our team of seasoned communicators includes former Hill staffers, science journalists, federal agency press information officers, and public health experts. Follow us at @PTPatients.
From major trade associations to global corporations and scientific societies, farmer cooperatives to the U.S. Department of Agriculture, our clients seek to build awareness and enhance reputations, communicate the value of products and services, prompt healthy consumer behaviors and create a favorable climate for policy change. We convene an invitation-only Breakfast Club to brief influencers on a wide range of topics from food safety to sustainable nutrition. Follow us at @PTFood.
Social Impact is a global practice, based in Washington, D.C., that’s all about advancing purpose-driven brands, whether corporate, foundation or nonprofit. We bring deep expertise in purpose, plus business and social issues spanning global development, global health, sustainability, education and social justice. Read more from our social impact experts on Purpose Decoded and follow us at @WSSocialImpact.
Our Tech Policy team has broad experience across industry sectors such as telecom and mobility, 3D printing, cloud computing, Internet governance, cyber-security and clean tech. We work with emerging innovators and global market leaders across North America, Europe and Asia-Pacific. Our award-winning work has helped clients protect their reputation, drive sales, and generate new business leads.
We shift global agendas, shape opinions, strengthen reputations and enhance policy reach and influence through data and insight-driven strategies — engaging the right audience at the right time. Clients rely on our global public affairs team to develop breakthrough strategies that advance agendas or remove regulatory, legislative and public opinion barriers.
We have extensive defense-industry experience and a strong understanding of the influences and interactions that shape decisions on defense programs and funding. Our strong presence and relationships in Washington, D.C. and around the globe help our clients effectively and successfully engage in the complex, fast-paced and evolving area of defense contract campaigns. Follow us at @WSGlobalDef.
We understand how fast-paced public policy challenges can quickly affect corporate and industry reputation. Over the last few decades, we’ve designed and executed communications programs that have impacted the industry’s top legislative and regulatory battles — from credit reporting to auto financing.
Our Global Energy Practice offers strategic communications programs and critical insights to help organizations navigate today’s ever-evolving energy landscape, at international and local levels. From utilities and traditional fuels to renewable energy, emerging technologies to environmental sustainability, our expertise spans issues, creating a market advantage for clients that drive a more sustainable energy future.
Our healthcare work spans the spectrum – from cutting-edge biomedical research to the patient’s bedside. We’ve designed successful patient advocacy and public health campaigns, crafted public affairs programs about healthcare policy issues and launched provider education programs. Our team of seasoned communicators includes former Hill staffers, science journalists, federal agency press information officers, and public health experts. Follow us at @PTPatients.
From major trade associations to global corporations and scientific societies, farmer cooperatives to the U.S. Department of Agriculture, our clients seek to build awareness and enhance reputations, communicate the value of products and services, prompt healthy consumer behaviors and create a favorable climate for policy change. We convene an invitation-only Breakfast Club to brief influencers on a wide range of topics from food safety to sustainable nutrition. Follow us at @PTFood.
Social Impact is a global practice, based in Washington, D.C., that’s all about advancing purpose-driven brands, whether corporate, foundation or nonprofit. We bring deep expertise in purpose, plus business and social issues spanning global development, global health, sustainability, education and social justice. Read more from our social impact experts on Purpose Decoded and follow us at @WSSocialImpact.
Our Tech Policy team has broad experience across industry sectors such as telecom and mobility, 3D printing, cloud computing, Internet governance, cyber-security and clean tech. We work with emerging innovators and global market leaders across North America, Europe and Asia-Pacific. Our award-winning work has helped clients protect their reputation, drive sales, and generate new business leads.
We shift global agendas, shape opinions, strengthen reputations and enhance policy reach and influence through data and insight-driven strategies — engaging the right audience at the right time. Clients rely on our global public affairs team to develop breakthrough strategies that advance agendas or remove regulatory, legislative and public opinion barriers.

Capabilities


An inquisitive team of researchers, digital analysts and consultants, we develop and evolve communications campaign strategies. From customer journey mapping to creative brief development, our Strategy and Planning experts fuse rich human insights with business, cultural and political intelligence to drive engagement and change debates.
We navigate the complex policy and communications landscape to move agendas, mobilize stakeholders, position issues, change attitudes and advance policies. Our campaigns are integrated, adaptable and include the right mix of tactics and channels to achieve impact. And, our team has deep experience across a broad range of issues and industries.
Our Data and Analytics practice uses advanced modeling and statistical techniques to understand and segment audiences, assess performance and drive strategy. We are a team of data scientists, statisticians and strategists that combine deep industry knowledge and technical expertise to cut through data hype and offer concrete ways to help clients understand how to drive impact be that enrollments, sign-ups, sales, advocacy or reputation.
Powell Tate’s commitment to a fully integrated approach leverages a dedicated, in-house Paid Media team based in Washington, DC. We incorporate leading technologies to supplement communications strategies and create test and learn opportunities to further drive client goals in a dynamic environment. Our end-to-end capabilities include strategy and planning, execution, measurement and insights. Increasingly, much of our work is focused on how to how to navigate the ever-changing social Web to reach and engage with advocates.
Our creative team of designers, makers, and producers has a proven track record of conceptualizing breakthrough ideas and bringing them to life. We immerse ourselves in our client’s needs to translate brand messages and objectives into a fresh visual identity, an annual report, social content, a website — or anything in between.
When the stakes are at their highest, our public relations and issue experts are in boardrooms and on the ground alongside our clients. To prepare for these critical moments and to safeguard reputations, we test and refine crisis plans and run crisis simulation exercises that improve readiness and outcomes.
Our digital communications experts shape integrated content marketing and social media engagement strategies for our clients — connecting these programs to measurable outcomes that matter. Fresh ideas that earn the audience's attention and advocacy are at the center of our digital strategies.
Every successful media engagement is the result of careful preparation, impeccable execution and diligent deference to the unwritten rules of communicating with the media. Our team of former journalists and skilled public relations practitioners has extensive experience working with national, international and regional media, as well as the trade press, across print, broadcast and digital media.
Insight is the difference between breakthrough and flat communications. Our in-house partner, KRC Research, is a full-service market research firm specializing in developing effective communications that reach, engage and persuade.
An inquisitive team of researchers, digital analysts and consultants, we develop and evolve communications campaign strategies. From customer journey mapping to creative brief development, our Strategy and Planning experts fuse rich human insights with business, cultural and political intelligence to drive engagement and change debates.
We navigate the complex policy and communications landscape to move agendas, mobilize stakeholders, position issues, change attitudes and advance policies. Our campaigns are integrated, adaptable and include the right mix of tactics and channels to achieve impact. And, our team has deep experience across a broad range of issues and industries.
Our Data and Analytics practice uses advanced modeling and statistical techniques to understand and segment audiences, assess performance and drive strategy. We are a team of data scientists, statisticians and strategists that combine deep industry knowledge and technical expertise to cut through data hype and offer concrete ways to help clients understand how to drive impact be that enrollments, sign-ups, sales, advocacy or reputation.
Powell Tate’s commitment to a fully integrated approach leverages a dedicated, in-house Paid Media team based in Washington, DC. We incorporate leading technologies to supplement communications strategies and create test and learn opportunities to further drive client goals in a dynamic environment. Our end-to-end capabilities include strategy and planning, execution, measurement and insights. Increasingly, much of our work is focused on how to how to navigate the ever-changing social Web to reach and engage with advocates.
Our creative team of designers, makers, and producers has a proven track record of conceptualizing breakthrough ideas and bringing them to life. We immerse ourselves in our client’s needs to translate brand messages and objectives into a fresh visual identity, an annual report, social content, a website — or anything in between.
When the stakes are at their highest, our public relations and issue experts are in boardrooms and on the ground alongside our clients. To prepare for these critical moments and to safeguard reputations, we test and refine crisis plans and run crisis simulation exercises that improve readiness and outcomes.
Our digital communications experts shape integrated content marketing and social media engagement strategies for our clients — connecting these programs to measurable outcomes that matter. Fresh ideas that earn the audience's attention and advocacy are at the center of our digital strategies.
Every successful media engagement is the result of careful preparation, impeccable execution and diligent deference to the unwritten rules of communicating with the media. Our team of former journalists and skilled public relations practitioners has extensive experience working with national, international and regional media, as well as the trade press, across print, broadcast and digital media.
Insight is the difference between breakthrough and flat communications. Our in-house partner, KRC Research, is a full-service market research firm specializing in developing effective communications that reach, engage and persuade.

Leadership


Paul Massey
President, Powell Tate
Pam Jenkins
President, Global Public Affairs
Peter Carson
Managing Director, Public Affairs North America
Lance Morgan
Chief Communications Strategist
Victoria Baxter
SVP, Social Impact
Mac Cullen
SVP, Analytics
Ellen DeMunter
SVP, Business Development
Chris Ferguson
EVP, Executive Creative Director
John Files
SVP, Public Affairs
Joe Farren
EVP, Technology
Kristine Fitton
EVP, Strategy & Planning
Antoinette Forbes
EVP, Healthcare
Emil Hill
SVP, Public Affairs
Maureen Golga
EVP, Client Experience
Katie Krum
SVP, Integrated Media Strategy & Digital Team Lead
Amy Leonardi
Group Creative Director
Bruce McConnel
SVP, Client Experience Digital
Jim Meszaros
EVP, International Public Affairs
Saakshi Monga
SVP, Paid Planning & Buying
Tim Ryan
EVP, Integrated Media Strategy
Sally Squires
SVP, Food & Nutrition
James Walker
SVP, Integrated Media Strategy

Recognition


Our Clients