PT Insights

Aug
02

Powell Tate Launches PoliPulse 2.0

Chris Grimm

Powell Tate today announced the launch of PoliPulse 2.0, a dynamic monitoring tool that enables users – campaign staff, corporate communicators, brand managers, media and voters alike – to spot trends, identify influencers and highlight pivot points in online conversations around key political issues and current events.

The revamped PoliPulse 2.0 will feature an Election 2012 Dashboard that tracks every Twitter conversation around the presidential campaign in real-time, and provides a conversation analysis that comprises multiple social media platforms around a new topic every week.

“Campaigns use social media as a vital tool to drive their daily message, respond to breaking stories and engage voters,” said Pam Jenkins, President of Powell Tate, a division of Weber Shandwick. “PoliPulse offers an unequaled window into each campaign’s social media efforts and robust analysis to help determine its influence.

As the 2012 election dominates the news over the next few months, PoliPulse 2.0 will present in-depth analysis of President Obama’s and Governor Romney’s social media presence, including Facebook and Twitter; it will also display the most influential Tweets about each candidate and a list of the top 10 trending topics connected to them. Located at PoliPulse.com, the tool is free and open to the public, providing up-to-the-minute statistics 24 hours a day, seven days a week. Users can track updates to PoliPulse on Twitter by following @PTInsights.

“PoliPulse uses cutting-edge software – Crimson Hexagon and Mass Relevance – to deliver a comprehensive snapshot of the most important online conversations happening at any given time,” said Colin Moffett, senior vice president of Digital Communications at Powell Tate. “Whether you are immersed in political, corporate or brand communication, Polipulse helps make sense of the social media landscape and stay ahead of emerging issues.”

Powell Tate launched PoliPulse in October 2010 as a vanguard tool for quickly and easily gaining insights into the issues and debates shaping opinions in social media. It established an easy-to-understand graphic analysis of the billions of conversations and opinions expressed online by consumers, voters, media and thought leaders.

PoliPulse 2.0 seeks to build on this strong foundation. With access to the full bandwidth of Twitter and other social media content from Crimson Hexagon, a leading provider of social media monitoring and analysis technology, and Mass Relevance, Twitter’s official social curation and integration partner, PoliPulse 2.0 can quickly pinpoint statistical patterns in online conversations such as blog posts, Facebook posts, online forums and Tweets.

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Aug
01

Infographic: The Potential Impact of Sequestration on Defense Spending

Greg McCarthy

The Powell Tate Creative Studio, along with defense policy experts, recently created an infographic to visually communicate the potential impact of sequestration on the defense budget. Sequestration is a series of automatic spending cuts that became law when last year’s Congressional Super Committee failed to find $1.5 trillion in savings in the U.S. budget.

While there has been a great deal written about the potential cuts to defense programs and the consequences that could ensue, the issue is complicated and its broad implications are difficult to fully grasp in words alone. Approaching the issue of sequestration through data visualization communicates the scope and impact of the issue in a quick, comprehensive and interesting way.

On behalf of our clients, our graphics team has taken many complex issues and simplified the story through infographics, including explaining the importance of maintaining 11 U.S. Navy aircraft carriers.