One year ago, the trial of former Penn State Assistant Football Coach Jerry Sandusky awoke the nation to the terrible realities of child abuse. The tragic revelations provided an unexpected opportunity for one small non-profit to educate the public about its mission to end child sexual abuse. For organizations to succeed in injecting themselves into sudden, inherently unpredictable breaking news, it’s key to have a well-honed message, be nimble enough to take advantage of fast-moving media opportunities and willingly jump in to controversial territory.
On the evening that the Penn State jury reached its verdict, our pro-bono client, Darkness to Light (D2L), seized the moment to steer the conversation toward what people can do to combat predators like Sandusky. Darkness to Light President Jolie Logan was quoted at length in The New York Times’ Motherlode blog , USA Today and elsewhere about the importance of adult action on child sexual abuse. “Every adult needs to know the facts and know the signs, so they are more confident and empowered to speak up,” urged Logan. “Perpetrators are drawn to places where they have access to kids and they are very talented at building trust in other adults, which is another reason education is critical.”
Another unexpected event that the organization was able to capitalize on was the release of That’s My Boy, a film which made light of statutory rape. Through a partnership with Change.org, Darkness to Light issued a petition urging the film’s distributor, Sony Pictures, to acknowledge the film’s glamorization of child sexual abuse. The petition quickly garnered 6,000 signatures and 3,000 e-mail acquisitions, and was featured in The Washington Post’s On Parenting blog.
Today, a year after the media deluge surrounding the Sandusky trial, Darkness to Light is sustaining the public’s consciousness about the prevalence of child sexual abuse – and adults’ critical role in prevention – because they were prepared to act quickly when news broke.
When it comes to trade policy, most media attention focuses on expanding U.S. ties with China, India and other large emerging markets. But what’s lost in this conversation is the importance of the economic ties between the United States and Europe —ties that are significantly larger, deeper and have far greater impact on growth, jobs and consumers.
This week, the United States and European Union begin negotiating the Transatlantic Trade & Investment Partnership (TTIP) to establish a free trade zone across the Atlantic. The parameters of TTIP are ambitious and comprehensive. In short, TTIP will address the entire value chain of trade and investment issues that impact the bilateral commercial relationship between the European Union and United States — a relationship that today accounts for nearly 50% of the global economy, 30% of global trade and an estimated $3.7 trillion in cross-border investment.
If successful, TTIP will modernize the E.U.-U.S. commercial relationship and deliver sustained growth and job creation in both markets. Tariffs that make goods more expensive would be reduced. Regulations would be more consistent and aligned.
Of course, there are many difficult issues to work out, including the stark differences between Europe and the U.S. in agricultural trade, competition policies, and data and privacy issues, among others. This means it may take at least two years — and possibly longer — of negotiations, followed by a ratification process in the U.S. Congress and the European Council, before an agreement is officially implemented.
The outcome of what is starting this week will impact every U.S. and European company that operates or trades in each other’s market.
While it may seem a distant concern, companies must pay attention to these talks now. Doing so will enable companies to determine how their businesses may be impacted and will allow companies to engage with both Washington and Brussels throughout the negotiation process.
TEDxWomen speaker Emily Peal. November 30, 2012 in Washington, DC. Photo: Ryan Lash
Girl Rising, a groundbreaking film following the stories of nine girls in nine countries and highlighting the power of education to transform lives, aired last week on CNN—drawing praise and attention for shining light on the powerful role of women and girls in communities around the world. The success of Girl Rising and other story-based initiatives like MAKERS, underscores the critical role of storytelling in empathetic understanding, perspective, creating community and, ultimately, change.
Just last fall, TEDxWomen, curated and produced by The Paley Center for Media, took place in Washington, D.C. where women and girls around the world told their surprising, moving, funny and devastating stories of triumph and innovation to the TED global community.
We partnered with The Paley Center for Media to amplify these powerful stories across social media. Using quotes, pictures and storytelling tools, like Storify, these women’s inspiring stories reached audiences worldwide.
TEDxWomen saw unprecedented engagement online, speaking to what we’re learning about issue education and empathetic learning: personal stories resonate and inspire action in ways that statistics and long format research cannot. Issues like female genital mutilation, women’s representation in the media and the changing role of gender are too big and too complicated to be told with flat platforms. Storytelling captures more than statistics and problems, it captures the strength, struggles and visceral human emotion that inspires action, conversation and change.
We are proud and humbled to have partnered with the TED community and the Paley Center to elevate the voices of women from around the world and drive visibility to this unique platform for outstanding women to share their stories and inspire others.
This month, Powell Tate attended National Journal’s Health Reform Summit, hosted jointly with our client, CareFirst BlueCross BlueShield (CareFirst).
Among other things, the summit focused on patient-physician engagement and communication as an integral component of healthcare delivery and cost reduction. The concept is pretty intuitive: the more physicians are engaging their patients, the more aware they are of their patients’ conditions and, thus, the more able to provide appropriate and effective care.
In 2013, communication inherently implies email.
When discussing the importance of patient-physician communication, panelist Chet Burrell, President and CEO, CareFirst BlueCross BlueShield, put a question to the audience:
“You all send hundreds of emails a day. How many of you email your doctors?”
Of all the hands holding smart phones from which they were live tweeting, making Facebook updates, or sending emails, not one was raised.
We are living at a time in which virtually everyone is immediately accessible via a handful of social media platforms. Everyone, that is, except for medical professionals.
According to data collected by Manhattan Research, a health-care market-research firm, under one-third of doctors reported emailing with patients in 2012, up from 27 percent five years earlier.
The failure of the medical community to jump on the modernizing bandwagon has implications beyond convenience, as the comparative lack of accessibility often threatens patient access to care, all while increasing costs.
"As a doctor,” advised Burrell, “make it so when patients call your office, it's not a matter of negotiating a visit but rather, helping them.”
But why is it that doctors are so reticent to engage in a reform as seemingly quotidian and banal as using email? Some doctors worry that electronic communications risk the privacy and security of patient information. The Manhattan Research data suggests a reluctance stemming from the billing process, given that “the time spent emailing with patients is time unpaid. Few doctors charge for the service.”
Panelist Kavita Patel, M.D., MSHS suggested as much. “Doctors,” admitted Patel, a practicing physician, “are worried that if we talk honestly about skill-task realignment, we won't have enough business.”
If doctors can get you into the office for even the most routine of visits, they can bill the hours. Responding to emails, on the other hand, is much more ad hoc and difficult to track, given the rate at which patients would presumably email.
But despite the myriad complications posed by email, ranging from privacy to billing concerns, the fact remains that physician accessibility and communication are two big hurdles that must be jumped in order to truly reform healthcare.
Last week we kicked off our new series of PTDefense Tweet Chats in which each Friday we invite a defense or national security influencer to engage with our network on current issues. Our inaugural guest, PJ Crowley, former Assistant Secretary of State for Public Affairs and State Department spokesman, answered an array of questions ranging from the Iranian presidential elections to Hillary Clinton’s recent entrance into the Twitter world.
Check out highlights of the conversation below or click here to view the whole conversation with PJ Crowley.
We are looking forward to this week’s chat with Kate Brannen, a defense reporter for Politico PRO, on Friday, June 21. If you would like to ask Kate a question or participate in future chats, please tweet your questions to @PTDefense using #PTDefense.
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This week, a revolutionary solar-powered airplane will take off from Lambert Field on a trip from St. Louis to Washington, D.C. – a distance of 834 miles – and will complete its journey without expending an ounce of conventional fuel.
With the wingspan of a 747 and the weight of a mid-sized car, the plane will soar up to 30,000 feet, fly day and night, and achieve what seemed impossible only a few years ago.
We know that human innovation and ingenuity are limitless. After all, we’ve traveled more than a quarter million miles to the moon and into the depths of the Earth. But we have not yet harnessed our intellectual capital to cultivate a more sustainable world.
And that’s where Solar Impulse comes in.
Inspiring the next generation of entrepreneurs, pioneers, and world leaders, Solar Impulse proves that we can use today’s technologies to tackle tomorrow’s challenges. The project demonstrates that we can be more efficient about how we live, how we work, how we travel, and how we construct our homes and businesses. Because if we can fly a plane on purely solar energy at 30,000 feet, what’s to stop us from adapting those technologies to improve the way we use energy here on the ground?
Powell Tate is proud to work with Solar Impulse on its historic flight across America. And we’re excited to welcome the plane to Washington this week!
If you’re in town, come on by and check out the Solar Impulse airplane at the Steven F. Udvar-Hazy Center near Dulles Airport on June 15, 2013.
Powell Tate staff enjoy a limo ride to Washington Business Journal's Best Places to Work awards ceremony at the Hilton McLean Tysons Corner.
Powell Tate is proud to be named one of D.C.’s Best Places to Work by the Washington Business Journal. The list is based on an anonymous survey of employees, and if the online profile is any indication, analysts were convinced that our monthly staff lunch, beer on Friday evenings and an annual summer event are just a few of the reasons “Powell Taters” love to work here.
In fact, the survey examines much more than the availability of free food (though we do love food!). Insurance and other benefits, office space and a variety of other factors were included in the survey, which was filled out by employees at all levels.
Last week at the Hilton McLean Tysons Corner, members of the Powell Tate team joined employees from across the D.C. area for the Best Places to Work luncheon. According to the Washington Business Journal, the event represents “the excellent spirit and diverse characteristics of the many top companies across our region.” Our staff certainly experienced the energetic atmosphere.
Leaders from each of the companies being honored in each of three categories – small, medium and large companies – were invited to the stage to share what animal best represented their company and why. After much discussion at the Powell Tate table – where we were loath to choose any animal that might already have been selected by the time our turn came – Pam Jenkins told the crowd that our animal was the Arctic Tern, “because it migrates over 44,000 miles a year, and we go the extra mile for our clients.”
We thank the Washington Business Journal for the honor of making the list, and for hosting us at this fun lunch event. And here’s to all our employees, who are the reason Powell Tate really is one of D.C.’s best places to work!
If it’s not yet a perfect storm, it’s close to one for defense and security companies working to remain competitive in an era of reduced budgets and increased security concerns. Companies will have to communicate the value and the effectiveness of their programs more clearly than ever before. This was the topline outcome from the event our defense practice at Powell Tate cosponsored last week with Cassidy & Associates to discuss the future of global defense and strategies for success for industry leaders in the changing fiscal and security environment.
Moderated by Marjorie Censer, defense contracting reporter for The Washington Post, our expert panel explored global and domestic views on defense policy, military capabilities, politics, and budgetary insight and highlighted the ways that defense spending and changes to contracting requirements impact companies.
We heard from:
- Kurt Volker, former U.S. ambassador to NATO and director of the McCain Institute for International Leadership
- Brigadier General Michael E. Williamson, assistant secretary for acquisition and systems management for the Assistant Secretary of the Army for Acquisition, Logistics and Technology
- Steven Grundman, principal of Grundman Advisory
- Jay Maroney, Counsel, professional staff for the Senate Committee on Armed Services
- Moshe Schwartz, specialist in defense acquisition policy for the Congressional Research Service
Panelists highlighted three major imperatives in today’s defense acquisitions landscape:
- Leverage opportunities for off-the-shelf commercial systems: the Department of Defense (DoD) wants technologies that quickly and efficiently integrate with existing platforms;
- Emphasize life cycle and savings: DoD and Congress want to know if a program will work, how much it will cost to implement, and what the return on investment will be over the program’s life cycle;
- Protect security and the industrial base: Increased Congressional oversight, tightened purse strings and national security concerns mean that government and industry must consistently communicate to reduce risks.
The panel also affirmed that the U.S. remains the "arsenal of democracy": Allies around the world will continue to look to the U.S. to provide a stockpile of weapons and munitions in times of crisis.
The defense industry’s brand positioning is changing rapidly and companies need to be prepared. As one panelist emphasized, defense companies have spent the last decade closely identifying with the "warfighter." As the domestic and global landscape, and accompanying defense budgets shift, companies must ask themselves "does that still work?" and "what’s the new identity of the defense industry?"
At Powell Tate we continue to work with industry leaders to provide strategies that help answer these questions. Our practice group brings a wealth of defense-related experience, as well as a keen understanding of laws governing military public affairs, and the cultures of individual services, media and industries that interact with the U.S. DoD. Our team is ready to help you take on an ever-changing landscape in defense.
Emil Hill, Greg McCarthy and Crystal Benton also contributed to this article
“Are they even called ‘journalists’ anymore,” lamented a veteran New York Times reporter in a brainstorming meeting at Powell Tate.
“Bloggers,” I quipped in response.
While it is certainly true that traditional beat reporters and journalists are still around, it’s hardly news that journalism itself is changing, drastically. Just as reporters, journalists and the fledgling blogger must respond to the industry’s paradigm shifts, so too must communications professionals.
Flacks and hacks have long since grown accustomed to email superseding the phone for everything from introductions to story pitches. However, recently, a new medium has started to usurp even email when it comes to both story mining and story pitching: Twitter.
I’m not talking about tweeting news stories or following beat reporters to include in the morning’s media monitor. After all, communications pros have been doing that since Twitter’s inception, back in the prelapsarian days of 2007. I’m talking about tweeting a press release directly to a reporter rather than disseminating an email blast, followed by a phone call that predictably goes straight to voicemail.
Yes, everyone and their mother uses Twitter nowadays, but reporters especially so.
“When it comes to grabbing a reporter’s attention, tweeting would probably be more effective than a mass email blast,” affirmed a DC beat reporter.
“I bring my iPad to work purely so that I can have TweetDeck open on it all day,” admitted another reporter at The Hill.
“I would say that Twitter is a big part of my news consumption habits,” confirmed yet another reporter at a similarly popular Beltway pub. “When I was a blogger doing more aggregation, I would constantly see interesting things on Twitter that I would then blatantly aggregate.”
Put simply, pitching via Twitter works because it is what reporters consider their primary resource for everything from content to connections. They need it. Arguably, reporters are even more reliant on Twitter these days than email, and certainly more so than the telephone.
“What would you say if someone said you couldn't use twitter for a week?” I asked Sahil Kapur, a reporter at Talking Points Memo.
“It'd be a nuisance because it's useful for work,” said Kapur. “It's usually my first source of breaking news.”
Flickr creative common photo by wallyg
The District of Columbia has one of the highest childhood obesity rates in the nation. In fact, 2007 data reveals a staggering 35.4 percent of children in Washington, D.C. are overweight or obese.
To help tackle this important issue, the D.C. Council implemented the Healthy Schools Act to promote better nutrition, physical activity and overall wellness for kids across the District. The act achieves this by requiring D.C. schools to offer free, nutritious breakfasts, necessitating that kids get more physical activity during the school day, and even helping start school gardens to give children firsthand experience with healthy and natural foods.
But as we commonly see with legislation, translating policy into action and conveying the benefits of new legislation to the public can be a daunting task. That’s why it’s important to have a robust communications strategy that clearly outlines the intent and benefits of the Healthy Schools Act.
Part of any strong communications and public awareness campaign are simple, digestible and appealing visuals. For the District, these visuals needed to not only highlight the Healthy Schools Act’s benefits, but also help inform teachers, parents, school administrators and the community about the changes taking place across the District and how each parent and school official could get involved in improving students’ health.
Powell Tate offered to assist the District in these efforts. Our pro bono support to the DC Mayor’s Healthy Youth and Schools Commission provided the city with much-needed communications resources (see below.) And for the first time, the District will have visually-appealing communications mediums to convey the importance of good nutrition and healthy lifestyles. These visuals will be turned into posters, used in newsletters and even created into banners that underscore each part of the Act.
This holistic approach – using communications mediums of all sizes, shapes, and forms – will ensure that the benefits of the Healthy Schools Act are known by all stakeholders in the Washington, D.C. community. And at Powell Tate, we’re proud to help educate D.C. residents about health and wellness.
Imgembed photo by Jirka Matousek
"An ounce of prevention is worth a pound of cure.”
I’ve always loved that saying. It strikes me as smart, true and useful advice.
Many probably recognize that this bit of wisdom comes from Benjamin Franklin. You may not know that Franklin was thinking about preventing home fires when he coined that maxim. (Franklin was instrumental in organizing Philadelphia’s first fire company in 1736. Is there anything that guy couldn’t do?)
Much of our crisis and issue advocacy work with clients seeks out that ounce of prevention – crafting smart, effective and substantive responses to hard public issues that clients might face in the future, whether occasioned by a crisis, major litigation or some other controversy. At the same time, we help clients analyze and improve their internal processes – making sure they can reach decisions and act with the speed necessary in today’s immediate media culture. We conduct “fire drills” – testing both substance and process in tabletop exercises, crisis simulations, mock press conferences and interviews or even full-blown mock congressional hearings. If your organization has to respond to a crisis, you want to have had a chance to practice with experienced coaches in the room who will tell you how you really did and how you might do better.
While we have been successful helping clients deal with difficult situations without the benefit of advanced planning, today’s media and political environment make Franklin’s words ring true. Find time for contingency planning and then test your coordination and reaction in a realistic mock scenario. Know who will do what, and know who will fill in if the people you are depending on are on vacation, on a plane or on the other side of the world. Like a good fire insurance policy, you hope you will never need it. But you will be very glad you have it if you do.
SEC headquarters, Washington, DC. Flickr creative common photo by scot*eric
Transparency is key for users who communicate via social media channels, according to new guidelines released by the Securities & Exchange Commission (SEC) and the Federal Trade Commission (FTC).
Last week, the SEC updated its disclosure rules for how companies share financial information through social media. The latest guidelines say companies are free to use social media channels such as Twitter and Facebook to communicate financial information – as long as they alert investors first.
By sharing the social media strategy with investors, companies can ensure they comply with Regulation Fair Disclosure, which requires businesses to publish material information to all investors at the same time.
Similarly, the FTC recently updated its dot com disclosure rules for how advertisers communicate via social media. For the most part, the rules are the same as they have always been: social media users who promote a product, service or campaign must disclose any financial relationship they - or their employer - have with the brand they are touting.
However, the new rules now require all disclosures to be “clear and conspicuous”; that is, stated in clear and concise language, reasonably close to the advertisement, in every promotional social media post.
For example, an acceptable disclosure might look like:
(Source: Social Media Today)
The takeaway? Social media is a powerful communications vehicle. But like any good communications strategy, it’s best to be clear, honest, and transparent. And when in doubt, check with a legal expert before tweeting, posting, or pinning about anything in which you or your company has a financial stake.
In her column this weekend, the public editor of the New York Times paraphrased the paper's social media guidelines for its staff and freelancers.
Simple and elegant.
"Think first and remember that you represent The Times."
A novel approach, worth emulating.
Several team members from Powell Tate attended the South By Southwest Interactive Festival in Austin, Texas. They'll be sharing their insights from the festival here on this blog.
Are you spending your time focusing on getting Facebook likes? Or working overtime to optimize your search engine results?
Feel free to stop.
From a social engagement perspective, the theme at South By Southwest was for organizations to focus on making their online presences as useful as possible for their audiences. The rest, said panelist after panelist, will follow.
For example, rather than focus on getting likes, dedicate your time to making your content likeable. Rather than sweating over your SEO efforts, make sure your content is compelling enough for people to engage with it, share it and link to it.
At his keynote address, Matthew Inman of The Oatmeal discussed his effort to raise money for a museum honoring inventor Nikola Tesla, an online fundraising project that has brought in over $1.3 million. Was it me, Inman asked rhetorically? Was it the Indiegogo crowd-funding platform? Inman modestly declared that in fact the fundraising was successful because of Nikola Tesla himself and his compelling story.
The lesson? Find and create and compelling content first, worry about how to dress it up and market it second.
Several team members from Powell Tate attended the South By Southwest Interactive Festival in Austin, Texas. They'll be sharing their insights from the festival here on this blog.
The interactive portion of South By Southwest has wrapped up, which means it’s time for the inevitable discussion of what "next big thing" made a splash in Austin the way Twitter (2007), Foursquare (2009) and GroupMe (2011) did in previous years. (And Highlight in 2012, although it wasn’t heard from again.)
What software application had everyone buzzing this year?
Actually, there wasn’t one.
The lack of a breakthrough, must-have app let attendees focus on the hardware side of things. For example, three innovative products:
- Makerbot 3D printer: It’s a copy-and-paste for real-world objects. This new desktop printer can scan a physical item and then print it in 3-D. (See Mashable writeup.)
- Leap Motion Controller: This device lets users control virtual space in front of your computer. (This video explains more.)
- Google Glass: Google has been talking about this project for awhile (remember this video from a year ago?), but they unveiled more details at SXSW during a demonstration. (See NYT writeup.)
Looking back, 2012 will likely be remembered as the year that SXSW attendees looked up from their phones to see how digital was changing the physical world.
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