Nov
13

Moscow Open Innovations Forum: Reputation Management in Social Networks

Michael Stopford

Russian Prime Minister Dmitry Medvedev’s top priority focuses on opening up his country to entrepreneurship and innovation. And it’s the same for the Prime Ministers of France and Finland (the Finns are already masters at this).

That’s why both countries co-hosted the second-annual Moscow Open Innovations Forum with Mr. Medvedev.

The Forum brings together thousands of government ministers, CEOs, academics and people active in "innovation" worldwide – from start-ups in Silicon Valley, to investors in London and California, to technology "incubators" from Paris to Moscow.

Representing, Powell Tate/Weber Shandwick, I was invited to talk at the Forum about reputation management in social networks. On the panel, we had the strategy head of one of Russia's biggest consumer banks – Sberbank – along with experts from Berlin and Moscow. It was a great session with lots of lively audience interaction.


The innovation landscape has become quite hot – and quite controversial – in Russia. As oil and gas revenue drives less economic output, there are high hopes for innovation. Russia is now calling on its long tradition in science and engineering – harking back to the Soviet Union and the space race era – to bolster its economy. However, these efforts are controversial, as some Russian elites believe too much of the state's limited resources are going to “flagship” innovation projects, like the Skolkovo project championed by PM Medvedev.

No matter what direction the state pursues, there is plenty of opportunity in this space. Everyone wants to be Silicon Valley. Everyone wants to be MIT or Stanford. Everyone wants to crack the code that these giants created: how do you turn academic invention into entrepreneurship and commercial success? How do you forge those transformational alliances between universities, start-ups, investors, funders and business?

To help drive these cutting-edge partnerships, we must leverage our insights into social networks and digital opportunity - where reputations are forged and broken in seconds. We have to project into the future of communications and be poised to catch our partners and clients as they land in this new space...

Spasibo bolshoi.
Michael

From left to right: Dieter Herbst, Honorary Professor, Berlin University of the Arts, Leslie Hobbs, Head of Communications, Reputation.com, Mircea Mihaescu, Director, Strategy, Sberbank of Russia, Sergey Mitrofanov, Chief Executive Officer, Pulsar Venture, Michael Stopford, Executive Vice President, Weber Shandwick

From left to right: Dieter Herbst, Honorary Professor, Berlin University of the Arts; Leslie Hobbs, Head of Communications, Reputation.com; Mircea Mihaescu, Director, Strategy, Sberbank of Russia; Sergey Mitrofanov, Chief Executive Officer, Pulsar Venture; Michael Stopford, Executive Vice President, Weber Shandwick

From left to right: Sergey Mitrofanov, Chief Executive Officer, Pulsar Venture, Ludmila Dobarina, Chief Correspondent, RIA Novosti, Moscow News and Michael Stopford, Executive Vice President, Weber Shandwick

From left to right: Sergey Mitrofanov, Chief Executive Officer, Pulsar Venture; Ludmila Dobarina, Chief Correspondent, RIA Novosti, Moscow News; Michael Stopford, Executive Vice President, Weber Shandwick

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