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Welcome to PT Insights
Pam Jenkins
Launching the new Powell Tate website reminds me of how far the Web has evolved.
For one, website is now a real word, according to the new AP Stylebook. Thank goodness we no longer have to capitalize and split it into two.
But language aside, the basic function of a website is vastly different than the sites we designed for ourselves and clients in the early to mid 1990s. My first site was for a medical society. The executive director was a young progressive doctor who was an early adopter of technology.
He rightly sensed that there was value in having a presence on the Internet, even though few medical groups had discovered the Web. We gave them a site to post their conference news, medical breakthroughs and membership information. It was a conduit of static information rather than a dynamic exchange.
Today, what excites me about communicating on the Web is that we’ve broken out of our confines. Content is rich and changing. We can let our personalities show though. And our hair hang down a little (some of you will know that expression — I keep dating myself).
I hope you find insights on Powell Tate.com that make you want to come back again. And again.
