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What are the Questions on your Mind?
Paul Massey
At this point in the year, the conversation among our Social Impact colleagues is especially animated around two questions: (1) how the summer flew by so quickly, and (2) which topics we want to examine in our annual research project with KRC Research to illuminate key trends and notable developments in corporate social responsibility (CSR), or nonprofit and foundation communications.
In the past, we’ve interviewed top executives at Fortune 2000 companies to explore the impact of crowdsourcing in CSR and the drivers of corporate investment in CSR. We’ve also conducted research with nonprofit and foundation executives to explore how their organizations are using social media and the value they derive from these efforts.
In building our upcoming research plans, we want to consider how changes in the communications ecosystem are creating new opportunities (and challenges) for corporate and social sector organizations to drive awareness and engagement around their work. We want to shed light on the innovations, platforms, and strategies that are making the most significant impact in the work of companies and nonprofits to create social value.
This year, as we develop our plans, we’d love to hear from you. What questions would you like to see explored? How are companies integrating CSR strategies more directly with business strategies? How are corporate leaders communicating their CSR investment in today’s economic conditions? How are nonprofits bringing new creativity to driving advocacy in a saturated environment? What are the most meaningful forms of measurement for social engagement? Let us know what’s on your mind.
