Case Studies
Defense
Case Study: AgustaWestland
Our firm was retained by AgustaWestland, an Italian and British aerospace company, to promote the launch of its U.S. operations and begin marketing the American version of its medium lift helicopter, the US101, as the best choice to serve as the next Marine One – to transport the President of the United States. Our team created a comprehensive communications campaign for Team US101 (AgustaWestland, Lockheed Martin and Bell Helicopter) that included high-profile events, outreach to Capitol Hill, the military community and Washington opinion leaders, communications support for lobbyists, materials development, media relations and advertising. The campaign successfully supported the selection of the US101 to become the next-generation U.S. presidential helicopter.