Image

As part of an integrated Weber Shandwick team, Powell Tate partnered with Degree Men in their work to build strong, lasting relationships with active male consumers.

Degree Men

As part of an integrated Weber Shandwick team, we partnered with Degree Men in their work to build strong, lasting relationships with active male consumers. The Degree Men line of deodorant and antiperspirant reaches active men that require a greater level of protection in their athletic pursuits and daily lives.

We helped the brand establish an owned online platform with The Adrenalist, a lifestyle magazine dedicated to action sports and  outdoor adventure content. This platform and content engine ensured an always-on presence and leveraged partnerships beyond the peaks and valleys of paid campaigns. The Adrenalist quickly made an impact on the brand’s social presence and increased reach and engagement with the targeted consumers. The platform saw an immediate growth in readers — over 4.5 million unique visitors to the site and 13 million page views since launch. Integrated with the Degree for Men social media channels, The Adrenalist platform helped increase the share of voice among its competitors.

Alongside The Adrenalist, we also manage all of Degree Men’s social channels and grew its Facebook fan base to over 843,000. The page is a destination for Degree Men’s active male consumer, and it serves the audience with curated daily messages, compelling sports imagery and calls to action, making it a primary engagement channel for the brand.  

  • Powell Tate DC
  • 733 10th Street, NW
  • Washington, DC 20001
  • P 202 383 9700
  • F 202 383 0079
  • Powell Tate BEIJING
  • Unit 706-707
  • 7/F, China Life Tower
  • 16 Chaoyangmen Wai Da Jie
  • Beijing 100020, China
  • 86 10 8580 4824/34
  • Powell Tate Sydney
  • Royal Naval House
  • 32 Grosvenor Street
  • The Rocks, Sydney NSW 2000
  • Australia
  • 61 2 9994 4490

Home  •  About Us  •  What We Do  •  Our Work

Insights  •  Careers  •  Contact Us