We helped launch and continue to manage communications
and programming for KnowHow2GO, the first national college
access campaign to speak directly to students.
American Council on Education
Although 90 percent of teens aspire to attend college, few are equipped to realize that dream. The KnowHow2GO campaign targets low-income and first-generation students with information about the college-going process through television, radio, print and outdoor public service advertisements (PSAs).
Powell Tate manages the grassroots campaign – supplying on-the-ground partners with tools and resources, and providing support for event planning and media outreach. We also lead the digital engagement strategy, including development of Knowhow2GO’s website, social media presence and Ambassadors Program.
To learn more about the campaign, visit www.KnowHow2GO.org.
