We work with MITA on a media relations, digital communications and grassroots advocacy campaign to promote the value of medical imaging.

Medical Imaging & Technology Alliance

Since 2008, Powell Tate has worked with the Medical Imaging & Technology Alliance (MITA) to promote the value of imaging to key audiences and advocate for public policies that ensure patients have access to the right scan at the right time.

As part of this effort, we deliver key industry messages through proactive media outreach and rapid responses to the stories of the day. We utilize both traditional and digital media to emphasize the clinical and economic value of medical imaging, radiation therapy and radiopharmaceuticals to policymakers, patients, physicians and other stakeholders.

Recognizing the ability of content to drive engagement and actions, Powell Tate launched a comprehensive digital content program to build a robust community of patient advocates and partners who deliver industry messages to policymakers about the value of medical imaging. In the first six weeks of the digital engagement campaign, we grew our group of campaign advocates on Facebook alone to over 20,000.

Powell Tate also works closely with patient groups and individual advocates to share their imaging stories and advocate for coverage decisions and effective policies. 


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