Working with the U.S. Army, Powell Tate contributed communications
and outreach support to Project PASS, a learning program designed
to develop the next generation of leaders.
National Association of State Boards of Education and the U.S. Army
On behalf of the National Association of State Boards of Education (NASBE) and the U.S. Army, Powell Tate provided communications and outreach support for the Partnership for All Students’ Success (PASS) from program concept to national launch. This military-inspired learning program aims to develop leadership and academic skills for middle school and high school students by coupling community service and extracurricular activities with Junior Leadership Corps (JLC) and Junior Reserve Officer Training Corps (JROTC) focused curriculum.
Powell Tate worked closely with the U.S. Army and NASBE to develop and execute a comprehensive communications plan to support the program in five pilot sites around the country. Powell Tate served as a liaison to a number of key stakeholders, including local school administrators, business leaders and community advocates, the Department of Education, Sodexo School Services and Raytheon Company.
As part of our work with the U.S. Army, Powell Tate successfully executed a national launch event at one of the pilot sites. Secretary of Education Arne Duncan joined the Chief of Staff of the Army, General George W. Casey, the Executive Director of NASBE, Brenda Welburn and other VIPs to address PASS students, key stakeholders and local and national media. Additionally, our team planned and executed a VIP press event which attracted national top tier reporters as well as the local affiliates of national broadcast networks.
After the event, Powell Tate continued media outreach, which resulted in article placements in local publications, multiple Army publications, social media channels and national publications such as Education Daily, Miami Herald and Ed.gov.
Powell Tate’s Project PASS efforts contributed to a number of positive outcomes, including: plans to institute the program in at least five new communities around the country; increased awareness for the impact public and private partnerships can have on the well being of America’s youth; identification of a new cadre of local and national supporters; and, national awareness of a broader range of the U.S. Army’s education initiatives.
To learn more about Project PASS, contact Emil Hill at ehill@webershandwick.com.
