U.S. Agency for International Development
In the days following the catastrophic earthquake in Haiti, the U.S. Agency for International Development (USAID) turned to Powell Tate to help ensure that the American public received a timely and accurate account of the massive United States-led humanitarian operation there.
Powell Tate designed and executed an integrated communications program built around a 24/7 communications management center that we established at USAID headquarters in Washington, D.C. Through this program, we engaged print, broadcast and online media outlets and informed internal stakeholders about the Haiti communications effort.
Powell Tate coordinated with the USAID press office to organize a news bureau that provided rapid response to correct misinformation and to support the delivery of consistent messages; helped facilitate a dialogue with key media covering the tragic story in Haiti and related policy decisions; and coordinated closely with officials at the White House, State Department and Department of Defense to develop and refine a strong and nimble message platform.
We successfully leveraged the social media landscape by creating compelling portable content – updates, images and short news pieces – that could be consumed in multiple online locations. We also enhanced USAID’s existing online assets and digital protocols to effectively inform key audiences.