Powell Tate worked with Weight Watchers to position the company among key influencers and policymakers as an authority and thought leader on the issues of obesity, weight management and prevention of weight-related diseases including heart disease and type-2 diabetes.
As part of this effort, our team designed and executed a panel discussion, “Weight Loss Through the Ages,” in collaboration with the Library of Congress. We secured a noteworthy lineup of speakers from Congress, the CDC and The Obesity Society, among others, and conducted a strategic outreach campaign to drive attendance by Washington, D.C. policymakers, regulators and other influencers.
Through our efforts, we secured the participation of more than 275 attendees, including representatives from the offices of 21 Members of Congress, as well as organizations including the American Heart Association, American Society of Nutrition, CDC, USDA, NIH and National Business Group on Health. We secured coverage of the event by media outlets including USA Today, the Associated Press, NPR, CNN, NBC’s “TODAY” Show, ABC News, Politico and Roll Call.
The event allowed us to strongly position Weight Watchers as a leader and partner in public policy conversations about the growing obesity epidemic, and demonstrate Weight Watchers’ commitment to prevention as a way to control healthcare costs.
We also worked with the US Conference of Mayors (USCM) to launch the Healthy Communities Grant Program, a USCM and Weight Watchers initiative designed to help communities curb obesity by fostering healthy lifestyles. The initiative positioned Weight Watchers with mayors from across the country as a leader in working to address and prevent obesity.