Digital Communications
The media landscape has transitioned into a universe where news and information travels in real-time. We used to plan around moments. Now we plan around the clock. We used to make brands famous. Now we also make them beloved.
Powell Tate’s digital team has been at the forefront of this shift.
We build deep brand loyalty for our clients by leveraging the content-hungry culture through the creation and curation of user-centered experiences.
Our digital communications philosophy recognizes that content and community are inextricably linked. In order to build a vibrant community of advocates for our clients, we create targeted content that meets audiences where they live online and speaks to their needs.
We think of our clients' whole ecosystem and reach people where they are across earned, paid and owned channels.
We approach community management with a long-term perspective that focuses on building community, rewarding advocates and providing informative and compelling content that will keep people engaged over the long haul.
Related Insights:
- 08.17.11 – Buffett’s Op-ed, more than a trending topic?
- 08.06.11 – The quest to measure influence
- 07.15.11 – Google Plus: What it is and what it means for businesses and nonprofits
- 06.15.11 – At age 7, Facebook has matured
- 05.27.11 – Going viral: Celebs, sex and kittens
- 05.18.11 – Twitter Resonating With Nonprofit Health Organizations
- 05.13.11 – What to believe about Twitter and its role in the evolving media landscape
- 04.28.11 – Royal Wedding: U.K. burned out while Americans can’t get enough
- 04.14.11 – PoliPulse Nominated for Webby
- 04.06.11 – Androids and iPhones
- 03.22.11 – Disaster donations
- 03.18.11 – Small Groups + Strong Ties = The trend toward deeper engagements and offline action
- 03.17.11 – Texting is the new texting
- 03.14.11 – Are QR codes the next big thing?
- 02.22.11 – The evolution of blogging
- 02.17.11 – The glass is half full
- 02.09.11 – The Role of Crowdsourcing in Social Media
- 02.01.11 – The Egyptian Protests: It’s not about the technology, but the capacity to share
- 01.10.11 – I yield to the gentlelady from Florida on her Blackberry
KEY STAFF:
Colin Moffett
SVP/Management Supervisor, Digital Communications
Joel Daly
Senior Vice President, Experience Design
