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Research

In our experience, insight is the difference between communications that break through and communications that fall flat. Our research partner, KRC Research, is a full-service market research firm that specializes in the kind of research needed for effective communications that reach, engage and persuade.

Our research programs support branding and positioning, issue advocacy, social marketing and public education campaigns, membership and donor development and measurement of communications objectives.

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KEY STAFF:


Jennifer Sosin
Chief Research Strategist for Weber Shandwick

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