End the Surprise Insurance Gap


In partnership with Physicians for Fair Coverage (PFC), Powell Tate designed and launched End the Surprise Insurance Gap, an advocacy campaign to end surprise billing for emergency care through impactful policy solutions. This work continues to protect people from debilitating surprise bills from insurers unwilling to fairly compensate physicians.

End the Surprise Insurance Gap


In partnership with Physicians for Fair Coverage (PFC), Powell Tate designed and launched End the Surprise Insurance Gap, an advocacy campaign to end surprise billing for emergency care through impactful policy solutions. This work continues to protect people from debilitating surprise bills from insurers unwilling to fairly compensate physicians.

Challenge


1 in 3 Americans with private insurance are hit with a surprise medical bill, known as “balance bills.” In a medical emergency, patients can’t choose where and when they will need care—and they shouldn’t be punished financially. To solve this issue, PFC’s campaign advocates to improve patient protections, promote transparency in the health system, and increase access to care.

Insight


Balance bills may get blamed on the vague health care “system,” but there’s a big risk that a narrative of blaming doctors is taking hold. We had to reframe the conversation and public policy debate on the issue of balance billing. Our program sought to pitt patients and doctors against insurers, pressuring insurers to “end the surprise coverage gap” especially when they are at their most vulnerable - in an emergency care situation.

Execution


Our comprehensive messaging and advocacy strategy kicked off in Georgia—including policy principles, website development, paid and organic social media, letters to state and local legislatures and creative video and print advertising. Outreach efforts urged legislators to enact transparent policy to take patients out of insurance debates.

Impact


Work