Pulse on TikTok

Pulse on TikTok is a multi-modal research of U.S. TikTok users and creators’ experiences and perspectives to offer key insights into how news and politics are shaped, shared and consumed on this ever-evolving and increasingly indispensable platform.

Managing risk & reputation in an election year

Throughout the course of the 2024 election cycle, our Global Elections Task Force has been providing data-driven election insights, analysis, and real-time counsel to our team and clients. Get timely insights on our Election Matters home page.