Championing Disability Inclusion in the Workplace


Nearly 30 years since the Americans with Disabilities Act (ADA) was passed, employment outcomes remain largely unchanged. AAPD engaged Weber Shandwick to bring attention to the need for increased corporate disability inclusion practices in the U.S.

Championing Disability Inclusion in the Workplace


Nearly 30 years since the Americans with Disabilities Act (ADA) was passed, employment outcomes remain largely unchanged. AAPD engaged Weber Shandwick to bring attention to the need for increased corporate disability inclusion practices in the U.S.

Challenge


With only 18% of people with disabilities employed, companies continue to maintain low expectations about hiring people with disabilities into the workforce. To showcase that hiring people with disabilities is good for business, we highlighted the Disability Equality Index (DEI) benchmarking tool of leading corporate disability inclusion practices among Fortune 1000 companies.

Insight


We leveraged exclusive interviews with business leaders across sectors, coupled with fresh data, to demonstrate to corporate decision makers how people with disabilities drive business results.

Execution


We executed targeted media and stakeholder outreach to drive compelling narratives across owned and earned channels about the importance of corporate equity and inclusion for Americans with disabilities. At other moments in time, we showcased new research findings and opinion pieces by AAPD leadership, including Ted Kennedy Jr.

Impact


Bylines and news coverage

We secured exclusive bylines and news coverage in The New York Times, USA Today, CNN.com, Forbes, INC., and NPR showcasing that hiring people with disabilities is good for business.

Disablity Equality Index amplification

Participation in the DEI increased by 51% year over year from 2017 to 2018.

Award-winning work

Our work with AAPD has been recognized by the National Capital Chapter of PRSA for both Pro Bono and Public Service Campaign of the Year for 2018.

Work