More than 30 years since the passage of the Americans with Disabilities Act (ADA), 61 million diverse Americans with disabilities still fight to achieve its goals: equal opportunity, economic power and independent living for all. Discriminatory practices and bias continue to impede workplace inclusion, with only 19% of people with disabilities employed.

The COVID-19 pandemic exposed entrenched bias against people with disabilities and the urgent need for greater community integration. AAPD’s platform needed to resonate within and beyond the disability community, educating policymakers, employers and the public on action needed to protect and advance disability inclusion.

To elevate disability rights within national conversations, we created unique ADA30 branding, launched a paid search campaign and built a dedicated landing page with resources for media, disability advocates and local policymakers. This augmented ongoing pro-bono efforts to execute targeted media and stakeholder outreach on the importance of corporate equity and inclusion for Americans with disabilities.