The emotional debate around genetically modified foods has proliferated widespread misperceptions around GMOs, leading consumers to seek out non-GMO foods. But GMO farming might just be a way to save some of the world’s most beloved foods – including chocolate.
The emotional debate around genetically modified foods has proliferated widespread misperceptions around GMOs, leading consumers to seek out non-GMO foods. But GMO farming might just be a way to save some of the world’s most beloved foods – including chocolate.
Campaign achieved more than 393M impressions in 1 month.
Over the course of the nine-day activation, we generated more than 6.5 million online impressions, with no paid media to support the promotional effort.
With an earned-first, content-driven approach, we “sold out” of our free Ethos gift boxes, at time averaging an order every 30 seconds.