
Powell Tate’s report, Leading at the Intersections 2023, provides actionable insights on some of the biggest issues of the moment, what to be watching for in 2023, plus some of our best thinking from the past year.
As a well-known regional hospital, Inova was set to open its new world-class cancer treatment center located in Northern Virginia – the Schar Cancer Institute. Inova Schar wanted to shift perceptions from a community-oriented cancer facility to a nationally recognized comprehensive cancer care center.
As a well-known regional hospital, Inova was set to open its new world-class cancer treatment center located in Northern Virginia – the Schar Cancer Institute. Inova Schar wanted to shift perceptions from a community-oriented cancer facility to a nationally recognized comprehensive cancer care center.
Leveraging a concentrated, multichannel media strategy, the campaign delivered over 97M impressions to build awareness
New website sessions
Increase in patient visits post-campaign