As a well-known regional hospital, Inova was set to open its new world-class cancer treatment center located in Northern Virginia – the Schar Cancer Institute. Inova Schar wanted to shift perceptions from a community-oriented cancer facility to a nationally recognized comprehensive cancer care center.
As a well-known regional hospital, Inova was set to open its new world-class cancer treatment center located in Northern Virginia – the Schar Cancer Institute. Inova Schar wanted to shift perceptions from a community-oriented cancer facility to a nationally recognized comprehensive cancer care center.
Leveraging a concentrated, multichannel media strategy, the campaign delivered over 97M impressions to build awareness
New website sessions
Increase in patient visits post-campaign