1 in 4 people worldwide die of causes related to thrombosis (blood clots), yet awareness is low. To address this often overlooked and misunderstood condition, the International Society on Thrombosis and Haemostasis (ISTH) launched World Thrombosis Day (WTD), a year-long global movement culminating on October 13. We collaborated with the ISTH to promote the 2016 campaign, highlighting the urgent need to educate health professionals and the general public about thrombosis.
1 in 4 people worldwide die of causes related to thrombosis (blood clots), yet awareness is low. To address this often overlooked and misunderstood condition, the International Society on Thrombosis and Haemostasis (ISTH) launched World Thrombosis Day (WTD), a year-long global movement culminating on October 13. We collaborated with the ISTH to promote the 2016 campaign, highlighting the urgent need to educate health professionals and the general public about thrombosis.
As measured by event attendance, media coverage, social media and web analytics, the 2016 campaign reached an audience of more than 2.3 billion - a 423% boost over 2015.
Through interviews and briefings with top-tier media, we secured 1,051 stories in 31 countries, a 462% growth over the previous year.
Through a native advertising campaign we engaged millions with our “Know Thrombosis: Keep Life Flowing” video, infographic and feature article.