10 Rivers


As a well-known regional hospital, Inova was set to open its new world-class cancer treatment center located in Northern Virginia – the Schar Cancer Institute. Inova Schar wanted to shift perceptions from a community-oriented cancer facility to a nationally recognized comprehensive cancer care center.

10 Rivers


As a well-known regional hospital, Inova was set to open its new world-class cancer treatment center located in Northern Virginia – the Schar Cancer Institute. Inova Schar wanted to shift perceptions from a community-oriented cancer facility to a nationally recognized comprehensive cancer care center.

Challenge


Plastic waste leaking into the environment, especially the ocean, has emerged as a critical, global environmental challenge. In 2018, an early coalition of companies across the plastics, consumer goods and waste management chain turned to Powell Tate to focus global conservations on long-term solutions.

Insight


The challenge was to change the conversation from short-term, simplistic “solutions,” such as bans, to deeper discussions of long-term improvements, such as critically-needed waste management infrastructure. Our solution was to do more than just make ads. We recommended action to solve the plastic waste problem head-on.

Execution


We launched the Alliance as an organization of more than 30 global companies committing to help eliminate plastic waste in the environment, especially in the ocean. To advance scalable and sustainable change, the Alliance is working on the ground with numerous nonprofits to develop and implement real solutions, focusing on the 10 rivers in Asia and Africa that carry 80 percent of all plastic waste into the ocean.

Impact


$1.5B

Alliance companies have committed $1.5B over 5 years to help eliminate plastic waste in the environment

50

Expanded Alliance membership to more than 50 global organizations

1,500

The launch secured more than 1,500 media articles around the world

Work


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