We’re proud of helping to create a new $1.5 billion nonprofit to drive real results to eliminate plastic waste, sparking data-driven solutions to sustainability and environmental issues.
10 Rivers
We’re proud of helping to create a new $1.5 billion nonprofit to drive real results to eliminate plastic waste, sparking data-driven solutions to sustainability and environmental issues.
client:
The Alliance to End Plastic Waste
year:
2018 - Present
services:
Strategy & Planning
Issue Advocacy
Creative & Content Studio
Digital Strategy
Media Strategy
Paid & Traditional Media
Coalition Building
Events
Challenge
Plastic waste leaking into the environment, especially the ocean, has emerged as a critical, global environmental challenge. In 2018, an early coalition of companies across the plastics, consumer goods and waste management chain turned to Powell Tate to focus global conservations on long-term solutions.
Insight
The challenge was to change the conversation from short-term, simplistic “solutions,” such as bans, to deeper discussions of long-term improvements, such as critically-needed waste management infrastructure. Our solution was to do more than just make ads. We recommended action to solve the plastic waste problem head-on.
Execution
We launched the Alliance as an organization of more than 30 global companies committing to help eliminate plastic waste in the environment, especially in the ocean. To advance scalable and sustainable change, the Alliance is working on the ground with numerous nonprofits to develop and implement real solutions, focusing on the 10 rivers in Asia and Africa that carry 80 percent of all plastic waste into the ocean.
Impact
$1.5B
Alliance companies have committed $1.5B over 5 years to help eliminate plastic waste in the environment
50
Expanded Alliance membership to more than 50 global organizations
1,500
The launch secured more than 1,500 media articles around the world
1 in 4 people worldwide die from conditions related to blood clots, yet awareness is low. To educate the public, we supported a global movement with the ISTH.
We created an anthem video where a single shot camera and palindrome-inspired script captured the struggles of public school educators while also providing the inspiration to overcome.
We leveraged exclusive interviews with business leaders across sectors, coupled with fresh data, to demonstrate to corporate decision makers how people with disabilities drive business results.
Subscribe to our newsletter
Let's connect! Sign up for Powell Tate Insights for monthly fresh takes on disruptions, innovations and impact in public affairs.