The Medical Imaging and Technology Alliance

Driving Action and Innovation

The Medical Imaging & Technology Alliance turned to Powell Tate to create a digital grassroots advocacy campaign that gave patients a voice in halting the medical device tax. Thanks in part to these efforts, Congress voted to pass a bill that halted the tax for two years – preserving jobs and fueling innovation.

Driving Action and Innovation

Challenge

Facing legislative and regulatory challenges, MITA asked Powell Tate to develop a grassroots campaign of patient advocates dedicated to stopping the medical device tax, which was forcing imaging manufacturers to cut jobs and funding for critical research, development, and innovation.

Insight

To ensure lawmakers heard from range of constituent voices, we needed to activate grassroots and grasstops advocates in target states across digital and social platforms.

Execution

We developed a multi-channel digital advocacy campaign to educate, engage, and drive action around halting the medical device tax. Our paid media program recruited supporters, inspiring them to send more than 50,000 emails to Congress. Using advanced Twitter targeting tools, we found constituents of key Senators and activated them to tweet directly to their Senators.

Impact