Driving Action and Innovation
The Medical Imaging & Technology Alliance turned to Powell Tate to create a digital grassroots advocacy campaign that gave patients a voice in halting the medical device tax. Thanks in part to these efforts, Congress voted to pass a bill that halted the tax for two years – preserving jobs and fueling innovation.
Driving Action and Innovation
The Medical Imaging & Technology Alliance turned to Powell Tate to create a digital grassroots advocacy campaign that gave patients a voice in halting the medical device tax. Thanks in part to these efforts, Congress voted to pass a bill that halted the tax for two years – preserving jobs and fueling innovation.
client:
- Medical Imaging & Technology Alliance
year:
- 2007 - Present
services:
- Strategy & Planning
- Issue Advocacy
- Data & Analytics
- Paid & Traditional Media
- Creative & Content Studio
- Digital Strategy
- Media Strategy
- Research
Challenge
Facing legislative and regulatory challenges, MITA asked Powell Tate to develop a grassroots campaign of patient advocates dedicated to stopping the medical device tax, which was forcing imaging manufacturers to cut jobs and funding for critical research, development, and innovation.
Insight
To ensure lawmakers heard from range of constituent voices, we needed to activate grassroots and grasstops advocates in target states across digital and social platforms.
Execution
We developed a multi-channel digital advocacy campaign to educate, engage, and drive action around halting the medical device tax. Our paid media program recruited supporters, inspiring them to send more than 50,000 emails to Congress. Using advanced Twitter targeting tools, we found constituents of key Senators and activated them to tweet directly to their Senators.
Impact
Emails sent
Our active community reached out directly to members of Congress
Boost in support
We dramatically grew our email list of advocates
Award-winning work
“Halting a Tax on Medical Innovation” in the Public Affairs Associations/Nonprofit category
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