Investing in Nature


We developed coalition branding and a robust communications strategy to support a high-profile panel on Capitol Hill for the release of an economic report, The Economic, Health, and Social Benefits of Conservation.

Investing in Nature


We developed coalition branding and a robust communications strategy to support a high-profile panel on Capitol Hill for the release of an economic report, The Economic, Health, and Social Benefits of Conservation.

Challenge


While the majority of Americans—including members of Congress—describe themselves as conservationists, the commitment of federal funding for land and water conservation is waning. Funding has been on the decline since the 1970s and is soon projected to dip below one percent of the annual federal budget.

Insight


We saw the opportunity to tap into widespread, non-partisan support to build the collective voice to hold Congress and the administration to account, drawing on existing partnerships and new ones, while reaching influential constituencies.

Execution


We developed the release strategy to attract new coalition members and promote the economic benefits of conservation among influencer audiences. The launch event generated buzz and drove attendance. The website, social, video and earned media assets, and a toolkit helped amplify.

Impact


Capitol Hill briefing

A well-attended event and panel discussion at the U.S. Senate attracted policy influencers from important target industries in business, health and conservation, including involvement from two U.S. Senators.

Likes on Instagram

We reached out to social influencers with a passion for conservation, these influencers shared with their followers. 64.5K followers reached on Instagram and 48.6K reached on Facebook.

Social media engagement

Average engagement on Our Natural Interest social posts was eight times higher than the average engagement rate on TNC Instagram’s channel.

Work