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The pandemic left millions of Americans unemployed – and unfortunately uninsured. In response, the Biden Administration announced the first-ever Special Enrollment Period (SEP) for HealthCare.gov and provided expanded financial help through the American Rescue Plan to help millions of more Americans afford coverage.
The Administration needed to get the word out immediately – but so many of the newly uninsured did not think they could afford coverage, were unaware of the new financial help available to them and had little or no experience with HealthCare.gov.