Employee Spotlight Douglas Baker

Douglas Baker

Senior Vice President, Analytics


When did you start working at KRC Research*?

I am not sure if this is a good thing or bad thing but I started working for KRC Research in 1999.

*Like Powell Tate, KRC Research is also part of the The Weber Shandwick Collective.

What’s the best piece of career advice you’ve ever gotten?

Be honest in everything you do.

What’s the coolest (or weirdest) place a project has taken you?

I think it is my longest trip where I was out of the country for 6 weeks managing focus groups stands out. The trip started in February 2010 with a break before international travel. The entire trip consisted of New York City, Houston, Spokane (I was stuck during a blizzard in a disabled Amtrak for 8 hours!). Then on to London, Delhi, Bangalore, Singapore, Tokyo, Kuala Lumpur, and finally Bangkok.

What’s the best thing you’ve seen happen inside KRC Research office?

The way we frequently brainstorm and collaborate with each other.

If you weren’t working in this industry, what would you want to do?

Animal rescue.

“KRC Research is a great place to work because of the range of topics we are engaged in and the highly collaborative nature of colleagues.”


Doug Baker


What’s something surprising people might not know about you?

I was in Arunachal Pradesh in a town called Ziro.

What’s your favorite way to unwind in your free time?

Read, and watch NFL football.

Where would you love to travel in the world to gain inspiration?

Every time I am in India, I have always wanted to go to Bhutan but have never done it.

What’s your favorite thing about your hometown?

It is in the foothills of the Shenandoah Mountains, so the colorful fall foliage is pretty spectacular.

Who is someone that inspires you right now?

Jimmy Carter for all the positive things he has done after his presidency.

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