After the 2022 U.S. midterm elections, Powell Tate, Weber Shandwick and KRC Research, conducted a pulse poll to track public opinion on a host of critical issues heading into 2023.
Findings reveal that as another year winds down, America is reckoning with social and cultural aftershocks of the global COVID-19 pandemic. Companies, workers and consumers are navigating related economic uncertainty heading into the new year – as well as complex challenges associated with shifting attitudes of the workplace and its role in society.
The survey revealed intersecting themes regarding these realities:
The poll was conducted among 1,006 U.S. adults between November 14 and 16, 2022 and included full- and part-time employees as well as non-employed individuals (homemakers, students, unemployed and retired). Key findings include:
Amid lingering pandemic effects, instilling workforce loyalty will continue to be a critical challenge for employers and business leaders – especially with a softening economy and as Millennials and other younger workers redefine the intersection of workplace and social issues. To succeed, leaders must:
For more on the data and to learn more about business implications, download as a PDF here.