Americans to business: find common ground, but avoid politics

As the 2024 campaigns accelerate in the U.S. elections, The Weber Shandwick Collective – Weber Shandwick, Powell Tate and United Minds in partnership with KRC Research – surveyed American consumers and employees on the role of business in national elections. The findings shine a light on the shifting landscape of public opinion at the intersection of business and politics.

Most Americans – both consumers and employees – expect businesses to speak up about and act on critical societal issues, help bridge societal divisions and stand up for democratic principles. Yet they also expect businesses – including their employers – to maintain political neutrality in the workplace. Read the full report here.

Managing risk & reputation in an election year

Throughout the course of the 2024 election cycle, our Global Elections Task Force has been providing data-driven election insights, analysis, and real-time counsel to our team and clients. Get timely insights on our Election Matters home page.