Americans to Business: Find Common Ground, but Avoid Politics

As the 2024 campaigns accelerate in the U.S. elections, The Weber Shandwick Collective – Weber Shandwick, Powell Tate and United Minds in partnership with KRC Research – surveyed American consumers and employees on the role of business in national elections. The findings shine a light on the shifting landscape of public opinion at the intersection of business and politics.

Most Americans – both consumers and employees – expect businesses to speak up about and act on critical societal issues, help bridge societal divisions and stand up for democratic principles. Yet they also expect businesses – including their employers – to maintain political neutrality in the workplace. Read the full report here.

Amid the 2024 elections, Pulse on Political Narratives is a first-of-its-kind, AI-powered study identifying what candidates across the political spectrum are saying about issues that matter to companies and their stakeholders.