Combating Misinformation is Every Brand’s Purpose

What is the responsibility of a brand for tackling misinformation about fast-moving cultural and policy issues? And just as importantly, who needs to be at the table when brands decide what their role should be in these conversations? These are the questions many brands are confronting — and will continue to demand attention from the C-suite in 2022 and beyond. […]

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Powell Tate’s report, Leading at the Intersections 2023, provides actionable insights on some of the biggest issues of the moment, what to be watching for in 2023, plus some of our best thinking from the past year.