COVID-19 super-charged conversations among corporate leaders about the role of business in the world. As businesses rethink, reevaluate and reassess their role in a post-COVID world and heightened geopolitical competition, how they communicate their value and values to all relevant stakeholders is paramount.
Weber Shandwick’s Geopolitical Strategy & Risk Group uncovered a powerful new dimension to the role of a global business in our report, Home Country as Stakeholder: The Rising Geopolitical Risk for Business Leaders. In partnership with KRC Research, we surveyed executives’ perceptions of the relationship between a multinational business and its home country across 12 countries in Asia, Europe, and the Americas. Among the findings, we reveal:
Our study demonstrates that home country is no longer an unspoken stakeholder. As corporate leaders reset their strategies for a new geopolitical and post-COVID era, they are considering how they deliver and communicate value to their home country stakeholder. Executives are saying corporate responsibility includes national responsibility, and leaders must now plan accordingly.