To answer the question what is Responsible Marketing, we explore the key tenets of Responsible Marketing, how purpose-driven communicators and brands can apply them and the inspiring work that ensues when we use individuals’ expertise to their fullest. […]
As world leaders, CEOs, advocates and policymakers convene for the UN General Assembly, NY Climate Week and several other high-profile convenings this month, our team is tracking key climate trends, policies, events and implications for corporate leaders. We created the Climate Spotlight 2022 briefing to provide an overview of recent trends and policy actions and look ahead to global climate diplomacy through the end of this year. […]
The World Economic Forum hosted an off cycle Annual Meeting on 22–26 May. Our experts are tracking five trends from the Davos dialogue with implications for global companies navigating issues and reputation at the intersection of geopolitics, capital markets and ESG. […]
Earlier this year, Weber Shandwick (the parent company of Powell Tate) released its Gender Forward Pioneer Index, and found that companies with Fortune’s “Most Admired” status have twice as many women in senior management positions as those who didn’t make the list. Helping clients promote female leadership and diversity isn’t just a trend, it’s an […]
We helped Lockheed Martin bring Mars to the USA Science & Engineering Festival in Washington, DC. In honor of Take Your Daughters and Sons to Work Day, Caelan Wommack, 10, daughter of our colleague Brian, shares her experience. Recently I got to go with my dad to work at the USA Science & Engineering Festival. […]
Powell Tate and Weber Shandwick teams in Brussels, Washington and Beijing have co-authored a report on the implications of granting Market Economy Status to China in the World Trade Organization. This is an important international trade issue which is to be decided by a December 2016 deadline. This is a high priority geopolitical and economic […]
During the first weekend of February, Harvard Business School’s African American Student Union organized the 44th Annual H. Naylor Fitzhugh Conference. Attendees discussed many ways for organizations to spur important conversations by engaging employees in diversity and inclusion initiatives in the workplace. Here are three identified best practices: Recruit: Set data-driven diversity goals to promote […]
As communicators, we know how important February’s big entertainment events, such as the Super Bowl, Grammy Awards and Oscars, are for promoting big brands and personalities. But this February, these events were about more than just entertainment. Fittingly, since it is also Black History Month, these events provided an opportunity for people to engage with […]
In our increasingly interconnected world, companies, government entities and nonprofits have recognized that, to succeed, they need to be more transparent about how they operate and how they impact people, communities and the environment. The Internet and connective technology have vastly changed the communications landscape, creating expectations that information will be readily available and updated […]
On the ground at the BSR conference earlier this month in San Francisco, it was clear that private sector commitment to sustainability has become mainstream. Sustainable Development Goals (a.k.a. SDGs or Global Goals) adopted by world leaders at the General Assembly in September with surprising speed. In fact, the private sector was consulted and included […]
The recent United Nations General Assembly convened 193 member states and took an important step in approving new Global Goals for Sustainable Development, focused on critical areas: people, planet, prosperity, peace and partnership. This ambitious agenda for the next 15 years recognizes that ending poverty must go hand-in-hand with efforts to build economic growth and […]
Cities are amazing. Whether its Beijing or New York, Delhi or Singapore, Sao Paulo or Paris, these metropolises of millions bring together people from a wide variety of backgrounds and perspectives and throw them together in a sea of humanity. In the best of those cities, there is incredible smarts and ingenuity in providing sustainable […]
We strongly believe that success in media and marketing today requires relentless curiosity and experimentation. For us, it also means a learn-by-doing mindset that puts us in the trenches and requires us to constantly re-evaluate our approach and the results we drive. That’s why our parent company, Weber Shandwick recently launched Media Decoded, a content […]
This year the U.S. Navy announced that it soon would be unable to maintain an aircraft carrier presence in the increasingly volatile Persian Gulf due to increased demand, a strain on sailors and ships and a decreased budget. To bring this critical national security gap to the forefront of the conversation about overall defense strategy, […]
Here was the moment Carrie Hammer had been dreading: the model line-up. Carrie had recently designed a new line of stylish clothing for working women, and she needed to choose the models. But when one of the models in the line-up turned out to be 12 years old – yes, 12 – Carrie decided there […]
Conferences are a magic kingdom of authentic engagement for executives. Within the conference walls, is a live stage beckoning executives to come and share their unique stories. You may ask, “How does one get the key to unlock such kingdoms and their engagement potential for executives?” It’s simple. The key is a robust on-site amplification […]
How are foundations bringing transparency to their work to solve complex, global challenges? That’s the question that was the focus of a standing-room-only event that our Social Impact team hosted. Marc Gunther, editor-at-large of The Guardian Sustainable Business and author of the blog Nonprofit Chronicles moderated a discussion with clients including Jeremy Hill, Director of […]
Gary Ross Dahl, the creator of the Pet Rock, the 70s fad, died this March. It was estimated that Dahl sold over 1.5 million Pet Rocks, each for around $4. For those unfamiliar with Pet Rocks, they’re exactly what they sound like: a plain rock placed into a box with a pamphlet giving instructions on […]
Yesterday, the Grey Lady finally opened her arms to Silicon Valley. In a landmark partnership, The New York Times announced it will publish content, including articles, photos and videos, directly to Facebook. Nine other media companies, including NBC News, Buzzfeed and National Geographic, are also part of the initial deal. At its heart, this union […]
Last month I attended the interactive arm of South by Southwest (SXSW) in Austin, Texas on behalf of Powell Tate. With 30k+ attendees and 800+ sessions, SXSW is a premier gathering of interactive professionals, but its sheer size and craziness has people questioning its relevance and wondering whether it has jumped the shark. Is SXSW […]
Three years ago, Mike Kukla walked into his doctor’s office with debilitating stomach pains. At 37, the doctor thought he was too young for cancer and didn’t order a CT scan. One long year later, Mike got the scan, along with a diagnosis of Stage IV colon cancer. Unfortunately, this meant the cancer was caught […]
WASHINGTON, D.C., April 22, 2015 – Powell Tate, the Washington, D.C. division of leading global public relations firm Weber Shandwick, has named Peter Carson managing director of Public Affairs. Carson will be responsible for overseeing public affairs work in the Washington office and providing strategic counsel to Weber Shandwick clients throughout the network. “Peter’s Capitol […]
Our client partners at BSR, a global nonprofit organization working with more than 250 member companies to build a just and sustainable world, have released a report with Participant Media, Transparency, Purpose and the Empowered Consumer: A New Paradigm for Advertising. It examines a central question: can advertising linked to corporate social responsibility (CSR) deepen […]
The conflict in Syria has forced nearly four million people to flee their homes. From a comfortable office in DC, it’s difficult to imagine what it’s like to have to leave everything behind. As part of our work with UNHCR, the UN Refugee Agency, KRC Research partner Anita Sharma and I had the opportunity to […]
We live in a culture of criticism so it’s to be expected that Howard Schultz is facing a crescendo of complaint for his decision to have Starbucks’ baristas spice up their customers’ lattes with a discussion on race relations in America. Like Starbucks coffee, the foaming at the mouth comes in all shapes and sizes: […]
After months of anticipation and marketing emails, SXSWedu – a component of the South by Southwest family of conferences focused on promoting creativity and social change in the field of education – is right around the corner. It’s time to dust off your cowboy boots and connect with edu-friends and colleagues from across the country. […]
In 1921, Herbert Bayard Swope, the editor of The New York Evening World, created the first-ever page in a newspaper that would be devoted strictly to opinions. Previously that page, appearing opposite editorials, ran book reviews, updates on high society and, yes, obituaries. “It occurred to me that nothing is more interesting than opinion when […]
From moms of school-age children to food manufacturers to farmers to federal government officials, everyone has a voice when it comes to what we eat – and a social media megaphone to share their beliefs and concerns. With battles brewing over GMOs, added sugars and menu labeling, and the release of the highly anticipated Dietary […]
Photo by Allen Brewer Those of us living inside the Beltway are consumed by political minutiae. By consuming a daily diet of dyspeptic discourse about policies and candidates, we believe we gain insight into which party is gaining momentum and which candidate is best positioned to claim the White House in 2016. But an interesting […]
Millennials will soon surpass Baby Boomers as the nation’s largest demographic group, so it’s no surprise that marketers are showering them with attention. With a population of approximately 75 million, Millennials represent almost 25 percent of the U.S. population. By 2017, these digital natives are projected to spend $200 billion annually, and brands are clamoring […]