An Education on Leadership: A Soldier’s Journey to Honesty and Authenticity

Earlier this year, Weber Shandwick (the parent company of Powell Tate) released its Gender Forward Pioneer Index, and found that companies with Fortune’s “Most Admired” status have twice as many women in senior management positions as those who didn’t make the list. Helping clients promote female leadership and diversity isn’t just a trend, it’s an […]

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Encouraging Diversity and Inclusion in the Workplace

During the first weekend of February, Harvard Business School’s African American Student Union organized the 44th Annual H. Naylor Fitzhugh Conference. Attendees discussed many ways for organizations to spur important conversations by engaging employees in diversity and inclusion initiatives in the workplace. Here are three identified best practices: Recruit: Set data-driven diversity goals to promote […]

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Pushing for Progress on Racial Discourse during #BlackHistoryMonth

As communicators, we know how important February’s big entertainment events, such as the Super Bowl, Grammy Awards and Oscars, are for promoting big brands and personalities. But this February, these events were about more than just entertainment. Fittingly, since it is also Black History Month, these events provided an opportunity for people to engage with […]

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The Era of Always-On Transparency has Arrived

In our increasingly interconnected world, companies, government entities and nonprofits have recognized that, to succeed, they need to be more transparent about how they operate and how they impact people, communities and the environment. The Internet and connective technology have vastly changed the communications landscape, creating expectations that information will be readily available and updated […]

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Realizing Business Opportunity within the SDGs: Lessons from BSR 2015

On the ground at the BSR conference earlier this month in San Francisco, it was clear that private sector commitment to sustainability has become mainstream. Sustainable Development Goals (a.k.a. SDGs or Global Goals) adopted by world leaders at the General Assembly in September with surprising speed. In fact, the private sector was consulted and included […]

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Media Decoded

We strongly believe that success in media and marketing today requires relentless curiosity and experimentation. For us, it also means a learn-by-doing mindset that puts us in the trenches and requires us to constantly re-evaluate our approach and the results we drive. That’s why our parent company, Weber Shandwick recently launched Media Decoded, a content […]

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Meeting the Transparency Challenge

How are foundations bringing transparency to their work to solve complex, global challenges? That’s the question that was the focus of a standing-room-only event that our Social Impact team hosted. Marc Gunther, editor-at-large of The Guardian Sustainable Business and author of the blog Nonprofit Chronicles moderated a discussion with clients including Jeremy Hill, Director of […]

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Is SXSW Worth Attending Anymore?

Last month I attended the interactive arm of South by Southwest (SXSW) in Austin, Texas on behalf of Powell Tate. With 30k+ attendees and 800+ sessions, SXSW is a premier gathering of interactive professionals, but its sheer size and craziness has people questioning its relevance and wondering whether it has jumped the shark. Is SXSW […]

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Powell Tate Appoints Peter Carson to Lead Washington, D.C. Public Affairs Practice

WASHINGTON, D.C., April 22, 2015 – Powell Tate, the Washington, D.C. division of leading global public relations firm Weber Shandwick, has named Peter Carson managing director of Public Affairs. Carson will be responsible for overseeing public affairs work in the Washington office and providing strategic counsel to Weber Shandwick clients throughout the network. “Peter’s Capitol […]

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The Role of Purpose in Advertising

Our client partners at BSR, a global nonprofit organization working with more than 250 member companies to build a just and sustainable world, have released a report with Participant Media, Transparency, Purpose and the Empowered Consumer: A New Paradigm for Advertising. It examines a central question: can advertising linked to corporate social responsibility (CSR) deepen […]

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Getting the Most Out of SXSWedu

After months of anticipation and marketing emails, SXSWedu – a component of the South by Southwest family of conferences focused on promoting creativity and social change in the field of education – is right around the corner. It’s time to dust off your cowboy boots and connect with edu-friends and colleagues from across the country. […]

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Too Much Information

Photo by Allen Brewer Those of us living inside the Beltway are consumed by political minutiae. By consuming a daily diet of dyspeptic discourse about policies and candidates, we believe we gain insight into which party is gaining momentum and which candidate is best positioned to claim the White House in 2016. But an interesting […]

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A Digital Strategist Reacts to a Teenager’s View on Social Media

Millennials will soon surpass Baby Boomers as the nation’s largest demographic group, so it’s no surprise that marketers are showering them with attention. With a population of approximately 75 million, Millennials represent almost 25 percent of the U.S. population. By 2017, these digital natives are projected to spend $200 billion annually, and brands are clamoring […]

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