How Brands Can Support Mental Health — Both In and Out of the Workplace

Employees and consumers are increasingly looking to businesses to help address societal issues, including mental health. 83% of respondents in a recent June 2022 Weber Shandwick/KRC Research poll said it is important for companies to prioritize mental health and wellness of employees. This article explores ways in which businesses and brands can get involved. […]

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Modernizing America’s Infrastructure and How Companies Can Begin to Prepare

Across America, the “Infrastructure Decade” is upon us. The $1.2 trillion Infrastructure Investment and Jobs Act will impact almost every industry and community across the nation. Companies should assess how they plan to navigate the business and communications opportunities surrounding the government funding. […]

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A Six Country Survey: Public and Employee Expectations of Business Amid War In Ukraine

Our Geopolitical Strategy & Risk Group, in partnership with KRC Research, conducted a public opinion poll in six countries to uncover how the public and employees expect business leaders to take action amid the war in Ukraine, as well as long-term geopolitical issues. […]

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The Freedom to Speak Freely

It is one of the many ironies of our age that we constantly hear calls for national “conversations” about the great issues of the day, and then have only to wait nanoseconds before the calls are overwhelmed by outrage as soon as the discussion begins. Under the circumstances, it seems fair to ask if we have freedom of speech if we’re disinclined to speak freely? […]

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Combating Misinformation is Every Brand’s Purpose

What is the responsibility of a brand for tackling misinformation about fast-moving cultural and policy issues? And just as importantly, who needs to be at the table when brands decide what their role should be in these conversations? These are the questions many brands are confronting — and will continue to demand attention from the C-suite in 2022 and beyond. […]

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Evolution of the C-Suite in 2020: Top 8 Trends

The events of 2020 — from managing through a global pandemic to weathering an economic downturn and backslide on global development, navigating through a reckoning on racial equity and experiencing the growing impacts of climate change — have tested the C-Suite like no other time
in recent memory. […]

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