To answer the question what is Responsible Marketing, we explore the key tenets of Responsible Marketing, how purpose-driven communicators and brands can apply them and the inspiring work that ensues when we use individuals’ expertise to their fullest. […]
With over 70,000 anticipated participants and several global pre-COP events, this year’s UN’s climate summit COP 28 has already attracted attention across world leaders, corporations, and NGOs. Our expert on international public affairs shares insights on the topics to watch. […]
UN Secretary General Antonio Guterres declared at COP27 that “we must have zero tolerance for net zero greenwashing” and lawmakers around the world are responding to this call. While global companies are moving quickly to adopt, there is real evidence to suggest that organizations are overlooking an important internal watchdog — their own employees. […]
From geopolitics to cyberattacks to ESG, major trends are shaping our world. We are excited to share the latest perspectives on a variety of critical issues. Unpredictions: Insights into policy, business, tech, media and culture around the world explores these trends and raises some overarching questions for organizations and their leaders to consider. […]
In the four-part Purpose Decoded Forecast video series, we feature expert commentary on the key environment, social and governance (ESG) and sustainability trends shaping the agenda in 2023. […]
This year’s World Economic Forum brought together 3,000 government, business, and civil society decision-makers to address major global issues and priorities for 2023. The mood was decidedly mixed, even confused. And yet, there were signs of optimism and urgency to adapt to a rapidly changing, complex world. Read the full report for insights and analysis of this year’s event. […]
‘2023 Sustainability Agenda’ is the third installment of our ‘Purpose Decoded Forecast’ series on the global trends shaping the environment, social and governance (ESG) agenda in 2023. Our global Sustainability Task Force spoke to a range of experts to better understand the future of sustainable business and where leaders should focus to accelerate progress. […]
‘2023 ESG Disclosure Landscape’ is the second installment of our ‘Purpose Decoded Forecast’ series on the global trends shaping the environment, social and governance (ESG) agenda in 2023. Our global Sustainability Task Force spoke to a range of experts to better understand why ESG disclosure matters and how alignment to relevant and reliable disclosure practices can help advance ESG as a strategic business driver. […]
‘2023 Climate Action Roadmap’ is the fourth and final installment of our ‘Purpose Decoded Forecast’ series on the global trends shaping the environment, social and governance (ESG) agenda in 2023. Our global Sustainability Task Force spoke to a range of experts to better understand the business transformation opportunity and the broader innovation imperative to achieve a net-zero future and protect vital natural capital in the era of climate change. […]
‘2023 ESG Outlook’ is the first installment of our ‘Purpose Decoded Forecast’ series on the global trends shaping the environment, social and governance (ESG) agenda in 2023. Our global Sustainability Task Force spoke to a range of experts to discuss how CEOs and corporate leaders should define ESG strategically to drive business performance and impact. […]
Powell Tate’s report, Leading at the Intersections 2023 provides our clients with actionable insights on some of the biggest issues of the moment, what to be watching for in 2023, as well as some of our best thinking from the past year. […]
This article summarizes the results of our latest pulse poll which found America continues to reckon with social and cultural aftershocks of the global COVID-19 pandemic. […]
Powell Tate’s President Paul Massey writes on how The Weber Shandwick Collective’s newly launched advisory service Business & Society Futures will help clients meet a new standard of leadership. […]
While many hoped this year’s United Nations Climate Change Conference (COP27) would catalyze global momentum towards addressing the increasingly dire predictions of our warming climate, the outcome was once again flawed yet consequential for our world and our organizations — with clear implications for corporate communicators. […]
Gathering for the Public Affairs Council board meeting last month, executives from the country’s largest corporations depicted a new era of business where nearly every dimension of their operations is beset by public affairs concerns. […]
Employees and consumers are increasingly looking to businesses to help address societal issues, including mental health. 83% of respondents in a recent June 2022 Weber Shandwick/KRC Research poll said it is important for companies to prioritize mental health and wellness of employees. This article explores ways in which businesses and brands can get involved. […]
Across America, the “Infrastructure Decade” is upon us. The $1.2 trillion Infrastructure Investment and Jobs Act will impact almost every industry and community across the nation. Companies should assess how they plan to navigate the business and communications opportunities surrounding the government funding. […]
With all the major issues facing the world, climate change still looms as the largest threat to society and humanity. Here are four key considerations for all brands or businesses, wherever they may be on their sustainability journeys. […]
Our Geopolitical Strategy & Risk Group, in partnership with KRC Research, conducted a public opinion poll in six countries to uncover how the public and employees expect business leaders to take action amid the war in Ukraine, as well as long-term geopolitical issues. […]
It is one of the many ironies of our age that we constantly hear calls for national “conversations” about the great issues of the day, and then have only to wait nanoseconds before the calls are overwhelmed by outrage as soon as the discussion begins. Under the circumstances, it seems fair to ask if we have freedom of speech if we’re disinclined to speak freely? […]
Powell Tate’s report, Leading at the Intersections in 2022, offers insight on key themes at the center of our work in 2022, as well as some of our best thinking from the past year. […]
Corporations are facing a confluence of political turmoil, economic uncertainty and a world navigating the challenges of a global pandemic and vaccinating their populations. In a time of dynamic change, companies must closely monitor both fast-evolving, disruptive events as well as opportunities and threats that lie over the horizon. […]
We opened the year by connecting with dozens of thought leaders across policy, politics, business, public health and the media to explore the issues and trends they see shaping the public affairs and communications landscape in 2022. […]
As we get 2022 underway, it’s tempting to be dispirited by the state of the world. But we’re optimists, so our team is focusing our energy on a critical question: What’s possible if we collectively navigate today’s challenges to find opportunity in the disruption? […]
What is the responsibility of a brand for tackling misinformation about fast-moving cultural and policy issues? And just as importantly, who needs to be at the table when brands decide what their role should be in these conversations? These are the questions many brands are confronting — and will continue to demand attention from the C-suite in 2022 and beyond. […]
The events of 2020 — from managing through a global pandemic to weathering an economic downturn and backslide on global development, navigating through a reckoning on racial equity and experiencing the growing impacts of climate change — have tested the C-Suite like no other time
in recent memory. […]