Powell Tate’s report Leading at the Intersections 2024 covers six of the most front-and-center issues that impact businesses across all sectors, including AI, geopolitics and the 2024 elections. See our perspectives on 2024. […]
Tag: Social Media
From Micro to Macro: A Deep Dive into Nextgen Influencer Campaigns
At this year’s Mid-Atlantic MarCom Summit, Powell Tate’s panel From Micro to Macro: A Deep Dive Into Next Gen Influencer Campaigns delved into the strategies that brands of all sizes are able to employ to create impactful influencer campaigns that resonate with new communities and yield impactful results. Read on for three take-aways. […]
Making Sense of News
Our news feeds are thick with hyperbolic dread. Disasters. Terrorism. Climate hell. Culture wars. The world feels more dangerous and divided. Question is, do unrelenting doom scrolls accurately represent daily life? […]
The Understanding Imperative
Recent events exemplify the adage there are decades where nothing happens; and there are weeks where decades happen. […]