Media Threats Go Mainstream

Chaos, confusion, and conflict are defining traits in media now and for the foreseeable future. Corporate world, take notice. Primarily seen as a political or health concern, signs show misinformation, extreme polarization, AI-generated language/images, and rampant ad fraud must be taken more seriously by all business leaders.

Making Sense of News

Our news feeds are thick with hyperbolic dread. Disasters. Terrorism. Climate hell. Culture wars. The world feels more dangerous and divided. Question is, do unrelenting doom scrolls accurately represent daily life?

The Understanding Imperative

Recent events exemplify the adage there are decades where nothing happens; and there are weeks where decades happen.

A.I.dentity

AI continues to advance and offer new possibilities – but the opportunities come with serious ethical questions. As we’ve covered over the past few years, deepfakes and voice synthesis have become so advanced that it can be impossible to tell real from fake.

The Currency of Culture

Brands have historically achieved cultural value through storytelling. But content overload, splintered attention spans, and an increasingly participatory online landscape have given rise to a dominant, more powerful cultural currency: Exchange.