Powell Tate’s report Leading at the Intersections 2024 covers six of the most front-and-center issues that impact businesses across all sectors, including AI, geopolitics and the 2024 elections. See our perspectives on 2024. […]
At this year’s Mid-Atlantic MarCom Summit, Powell Tate’s panel From Micro to Macro: A Deep Dive Into Next Gen Influencer Campaigns delved into the strategies that brands of all sizes are able to employ to create impactful influencer campaigns that resonate with new communities and yield impactful results. Read on for three take-aways. […]
Chaos, confusion, and conflict are defining traits in media now and for the foreseeable future. Corporate world, take notice. Primarily seen as a political or health concern, signs show misinformation, extreme polarization, AI-generated language/images, and rampant ad fraud must be taken more seriously by all business leaders. […]
Our news feeds are thick with hyperbolic dread. Disasters. Terrorism. Climate hell. Culture wars. The world feels more dangerous and divided. Question is, do unrelenting doom scrolls accurately represent daily life? […]
Recent events exemplify the adage there are decades where nothing happens; and there are weeks where decades happen. […]
AI continues to advance and offer new possibilities – but the opportunities come with serious ethical questions. As we’ve covered over the past few years, deepfakes and voice synthesis have become so advanced that it can be impossible to tell real from fake. […]
Brands have historically achieved cultural value through storytelling. But content overload, splintered attention spans, and an increasingly participatory online landscape have given rise to a dominant, more powerful cultural currency: Exchange. […]
Amid the 2024 elections, Pulse on Political Narratives is a first-of-its-kind, AI-powered study identifying what candidates across the political spectrum are saying about issues that matter to companies and their stakeholders.