Leading at the Intersections 2023
Powell Tate’s report, Leading at the Intersections 2023 provides our clients with actionable insights on some of the biggest issues of the moment, what to be watching for in 2023, as well as some of our best thinking from the past year.
The Currency of Culture
Brands have historically achieved cultural value through storytelling. But content overload, splintered attention spans, and an increasingly participatory online landscape have given rise to a dominant, more powerful cultural currency: Exchange.
